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THE
POWER OF THE VOTE: Electing Presidents, Overthrowing
Dictators, and Promoting Democracy Around the
World [HarperCollins; April 10, 2007; $25.95],
Schoen offers a never-before-seen glimpse inside
some of the country's most pivotal elections,
proving to America why he's one of the most successful
and innovative campaign strategists in the history
of the Democratic Party.
Schoen illustrates how
technology and politics have merged to change
the political process in America and abroad. His
technology strategies were critical to Bill
Clinton's successful reelection campaign
in 1996 and revolutionized party strategy when
he helped New York City Mayor Mike
Bloomberg get elected. In the book he demonstrates
how to utilize the latest technology to help candidates
win the hearts and minds of the public.
THE
POWER OF THE VOTE also shares the inside
stories of Schoen's other dramatic victories-from
the legendary New York City mayoral race of 1977
where he helped Ed
Koch claim the throne of New York to his
twenty year-long efforts to modernize Israeli
politics to his valiant, decade-long struggle
to unseat Slobodan
Milosevic not with cluster bombs and air
power but through diligent campaign strategy and
sophisticated polling. A true insider's tale from
one of Washington's most successful and cherished
personalities, THE POWER OF THE VOTE shows, above
all, that the most effective nation building comes
not with bombs but with ballot boxes.
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